The way McCain can STAY inside Obama's OODA loop

Christopher Cook

September 14, 2008

In McCain Flies His Campaign Past Obama, Michael Barone suggests that McCain has gotten inside Obama's OODA loop:

John McCain was trained as a fighter pilot. In his selection of Sarah Palin, and in his convention and campaigning since, he has shown that he learned an important lesson from his fighter pilot days: He has gotten inside Barack Obama's OODA loop.

That term was the invention of the great fighter pilot and military strategist John Boyd. It's an acronym for Observe, Orient, Decide, Act.
 
"The key to victory is operating at a faster tempo than the enemy," Boyd's biographer Robert Coram writes. "The key thing to understand about Boyd's version is not the mechanical cycle itself, but rather the need to execute the cycle in such a fashion as to get inside the mind and decision cycle of the adversary."


Now, McCain has an opportunity to stay there for even longer. The equation is simple:

Obama is starting to slide—almost precipitously—in the polls.

His campaign will now go even more negative in an effort to stop the slide.

This means now is the perfect time for McCain to change the battlespace once again: a complete shift to a solid focus on the issues.

The focus recently has been personal, or at least less issues-oriented. It's been about the attacks, the media, Palin's family, etc. Obama has not fared well during this period. If McCain and Palin leave all that behind and make a decisive switch to focusing on issues JUST at the moment when Obama is regrouping to fight on the personal level, it won't just make it look like Obama is petty, it'll make him look like he's fighting yesterday's battle. 

If McCain-Palin do that, they won't just be inside Obama's OODA loop, they'll have a condo there.


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